Category Archives: Craft Beer Sector

BLOOM and Earthshine Lay Out a Bold Vision and Approach to Support the Sustainable Growth of Ontario’s Craft Beer Industry

BLOOM and Earthshine Lay Out a Bold Vision and Approach to Support the Sustainable Growth of Ontario’s Craft Beer Industry

Ontario’s craft beer industry is already a major success story. It has grown rapidly and now boasts about 234 independent craft breweries operating in more than 110 communities across Ontario, with many more planning to ‘turn on the taps’ in the near future.

According to Kevin Jones, President and CEO, BLOOM, “Ontario’s craft beer story of success is a product of innovation, dedication and perspiration by many stakeholders, organizations and communities in the craft beer eco-system, all working with Ontario’s talented and entrepreneurial craft brewers”.

Ontario craft brewers generate thousands of direct jobs, accounting for almost 30 percent of all brewing industry jobs within the Province. In addition, thousands of indirect jobs have been created within supply industries such as agriculture and farming, packaging and distribution, equipment manufacturing and supply, restaurants and food service, and tourism.

With this success as a foundation to build upon, what is next for Ontario’s craft beer industry? BLOOM and Earthshine have collaborated to present an objective, yet practical vision that positions Ontario’s craft beer industry to ride the global craft beer phenomena wave and achieve a sustainable 20 percent market share by the year 2025.

“We were pleased to partner with BLOOM on developing the 20 by 25 vision”, said Michael Townsend, CEO, Earthshine. “Based on our research, we have found that some Ontario craft brewers are amongst the most sustainable breweries in the world, and it is already possible to see the development of a vibrant network of sustainable craft breweries emerging in Ontario”.

We need new models for sustainable growth and development in our economies. I love the industry-wide and transformative impact offered by the 20 by 25 vision: 20% market share is ambitious, and the ability to generate new jobs and positive social impacts, while working within planetary limits, is vital for future prosperity.” Paul Polman,
CEO, Unilever Inc.

Taking a holistic and eco-system approach is the hallmark of the 20 by 25 vision. According to Michael Fagan, Senior VP, BLOOM, there is an informal community of impacted stakeholders already in existence; the issue is the nature and strength of the inter-relationships. To realize this vision, this community will need to expand to the full spectrum of stakeholders and evolve into a more ‘formalized collaborative craft beer industry eco-system’ with one shared goal: the continued success of Ontario’s craft beer industry”.

Dominic Barton, Global Managing Partner with McKinsey & Company agrees, “Ontario’s craft beer industry is one with incredible potential and high aspirations. By building the necessary networks and eco-system for Ontario craft brewers, the industry is poised to reach its potential as a globally-recognised, sustainable industry contributing $3 billion annually in economic impact in Ontario by 2025.”

Achieving the 20 by 25 Vision would generate considerable benefits for local communities and the broader Ontario economy:

  • Create local, skilled jobs within craft breweries, their suppliers and the broader craft beer eco-system;
  • Enhance the productivity, competitiveness and sustainability performance of Ontario’s craft breweries to create more resilient and profitable enterprises that can deliver long-term shared prosperity;
  • Revitalize neighbourhoods and communities in urban cities and rural towns across Ontario to improve economic prospects, local tourism and lasting jobs;
  • Create international recognition and visibility of the ‘Sustainably Crafted in Ontario’ brand, resulting in additional tourism, investment and economic prosperity; and
  • Support broader public policy goals related to climate change and the transition to a low carbon and circular economy.

Scott Simmons, President of the Ontario Craft Brewers said, “Our Association is excited about the vision and opportunity provided in 20 by 25. We are at a pivotal point in the industry’s growth and the timing of this is perfect, as we are just finalizing our 10-year strategic plan and priorities for next fiscal year”.

“Our hope is that our 20 by 25 vision and the eco-system approach we have laid out will inspire and stimulate consultations amongst the key stakeholders, leading to collective action and real change and making Ontario a global leader in sustainable craft brewing”, said Kevin Jones.

Find out more and download the 20 by 25, Crafting the Future Papers.

For further information contact:

Kevin Jones, President & CEO
Tel: 905-842-1115 ext. 228
E: kjones@bloomcentre.com

This project is funded by Growing Forward 2, a federal-provincial-territorial initiative.

BLOOM is a trusted go-to authority on environmentally sustainable industry practices that connect social responsibility with business success, to create vibrant and thriving industrial sector and communities across Ontario.

BLOOM has developed a practical, sector-based approach – including a deep expertise for integrating sustainability within the food and beverage sector – producing a range of materials, case studies, insights, and practical guidance for the benefit of the industry.

BLOOM is working with the Ontario Craft Brewers association and other eco-system stakeholders to improve the craft beer industry’s water, energy and resource management performance as part of a sustainable growth strategy.


Earthshine is an international business consultancy/think-tank focused on business and economic transformation, toward a sustainable and low carbon economy.

Earthshine was founded in 2006 by Mike Townsend, business and economic transformation leader, author, teacher, advisory board member and inspirational keynote speaker.

We focus on progress in four key dimensions: Sustainable business models and strategies, sustainable business leadership, systemic change, and business education. We are passionate about making a real difference – always with a strong focus on the holistic business case.

We have worked with a wide range of businesses, large and small, in all sectors of the economy, mainly in Europe, Scandinavia and North America, including: Aviva, BLOOM (Ontario), Copenhagen Business School, EY, IKEA, LoyaltyOne, Lund University, Malmö University, Myrtha Pools, Norsk Ombruk, Triodos Bank, and many others – including Paul Polman at Unilever.

A Celebration of Water Stewardship and Innovation at Sawdust City Brewing

A Celebration of Water Stewardship and Innovation at Sawdust City Brewing

On September 29, 2017, more than 40 diverse stakeholders gathered at Sawdust City Brewing Company in Gravenhurst, Ontario to recognize Sawdust as a provincial leader in water stewardship practices, and to celebrate the installation of an innovative on-site wastewater management and treatment system. According to Michael Fagan, Senior VP, BLOOM, “What was amazing about thisContinue Reading

BLOOM Case Study on the Importance of Water Data to Improve Craft Brewery Operational Performance

BLOOM Case Study on the Importance of Water Data to Improve Craft Brewery Operational Performance

For Ontario craft brewers, understanding where water is used and where wastewater is generated provides valuable insight into how they can improve their water management performance.Continue Reading

BLOOM Releases Videos on Lake of Bays Brewing Leadership in Wastewater Management

BLOOM Releases Videos on Lake of Bays Brewing Leadership in Wastewater Management

A craft brewer often only becomes aware that they have a wastewater issue, when they are informed by the municipal or provincial regulator. This then leads to business disruption, higher costs and reputational risk.Continue Reading

BLOOM Won Water’s Next 2017 Award for Water & Beer

BLOOM Won Water’s Next 2017 Award for Water & Beer

Kevin Jones and Michael Fagan took to the stage on June 22, 2017 in Toronto to accept a Water’s Next Award for BLOOM’s Water & Beer project initiative. BLOOM was also honoured to have been nominated in the ‘Company of the Year’ category. Water Canada magazine’s Water’s Next Award is the only national awards program to honourContinue Reading

Strategic Management of Water Resources Important to Ontario Craft Breweries

Strategic Management of Water Resources Important to Ontario Craft Breweries

The vast majority of craft breweries in Ontario understand the need to improve their water and resource management performance to save money, protect the environment and enhance community relations. This was a major finding of a survey of Ontario craft breweries conducted in the fall of 2016 that found 97 per cent of respondents agreeContinue Reading

New Water & Beer Module is Designed to Help Craft Breweries Eliminate Waste and Save Money

New Water & Beer Module is Designed to Help Craft Breweries Eliminate Waste and Save Money

Craft brewers know that high-strength wastewater can put a burden on local treatment facilities and potentially cost money. The best way to protect the environment and the bottom line is to manage wastewater on-site before it goes down the drain. Water & Beer is an online portal that provides breweries with learning modules on goodContinue Reading

Craft Brewing and the Ins, Outs and In-Betweens of Sustainable Water Use

Craft Brewing and the Ins, Outs and In-Betweens of Sustainable Water Use

Water is one of the most essential elements on Earth. Without it there would be no life. Water is also the core ingredient in craft brewing. Without it there would be no beer. Ontario craft brewers who pride themselves on making all natural beers without additives or preservatives understand the value of good clean water.Continue Reading

Water & Beer making it easier for Ontario craft brewers to “leap forward”

Water & Beer making it easier for Ontario craft brewers to “leap forward”

Ontario’s craft brewers are applauding a new online resource to help them manage water resources more efficiently as they continue to build on the industry’s booming homegrown success. Water & Beer, a portal created by the BLOOM Centre for Sustainability, on the ins, outs and in-betweens of water use in craft breweries, was launched WednesdayContinue Reading

Collaboration between craft brewers and municipalities a win-win for all

Collaboration between craft brewers and municipalities a win-win for all

When it comes to managing the wastewater leaving his craft beer facility, the owner of Lake of Bays Brewery knows very well how close and valuable his working relationship is with the local municipality. “If we sneeze here, they feel it at the treatment plant up the street,” said Darren Smith, underlining the importance ofContinue Reading